María Fernanda del Valle
Four-image collage: a model on the runway in a black coat, a dropper bottle on stone, a model seated in an armchair and a black leather handbag on a stone block

AI-powered

Creative Direction, Strategy & Visual Production

AI product and model visuals for brands, e-commerce, and social media, combining creative direction, LoRA training, and image refinement.

My approach

New possibilities for visual production.

I combine creative direction, strategy and artificial intelligence to create images, videos and UGC content. From individual pieces to complete campaigns, I adapt every project to the brand's identity and goals.

Explore my work

01 — E-commerce

One product. Endless ways to show it.

I create product images, lifestyle scenes and compositions with models. I explore different looks, settings and formats based on your references, taking care of the details and your brand's visual identity.

Chunky brown knit sweater on a dark wooden surface
Portrait of a model with her arms over her head wearing a brown knit sweater
Short-haired model in light sunglasses and a pink and orange shearling coat
Cream oval sunglasses with a gold detail
Profile of a model in a brown leather jacket against a white background

Product imagery · Virtual models · Variations · Campaign assets

02 — Models

One identity. Many stories.

I create virtual models and work on their consistency across different poses, settings and expressions. I combine LoRA training and image refinement to adapt them to the needs of each project.

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Model in sportswear taking a selfie in an elevator
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Portrait of the model reclining on a sofa
Portrait of the model at a dinner

Virtual models · Character consistency · LoRA training · Image refinement

03 — Social content & UGC

Built to move.

I create product videos, UGC content and short pieces for social media. I adapt the concept, visual language and formats to each brand and platform.

Reels · TikTok · UGC content · Paid social · Digital campaigns

04 — Campaigns

Not just an image. A complete visual world.

I develop the concept, strategy and art direction through to final production. I create coherent visual universes across images, videos and content for different channels.

Conceptual handbag campaign design: orange leather bag on a light background, with the OMUC Bags Art brand
Conceptual handbag campaign design: OMUC poster with the model and the orange bag
Conceptual handbag campaign design: bus shelter with an OMUC poster on a city street
Conceptual handbag campaign design: building facade with a large OMUC billboard showing the model and the orange bag
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Concept · Strategy · Art direction · Final production

Portrait of María Fernanda del Valle in a white shirt
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05 — About me

My story

I'm a fashion designer and advertising professional with over 10 years of experience in brand building and creative strategy. I create realistic product and model imagery with artificial intelligence for brands, e-commerce and social media, combining creative direction, LoRA model training and image retouching. My approach brings together fashion, advertising and technology to create visual content that reflects the identity of each brand.

Services

What I create.

  1. 01

    Creative Direction & Strategy

    • Concept development
    • Content strategy
    • Visual identity & art direction
    • Campaign development
  2. 02

    AI Image Production

    • Campaign & e-commerce imagery
    • Product visualization
    • Virtual models & LoRA training
    • Image refinement
  3. 03

    Video & UGC Content

    • Advertising videos
    • Product videos
    • UGC content
    • Short-form pieces for social media
  4. 04

    Campaign Production

    • Multi-format campaigns
    • Content systems
    • Image + video
    • Adaptations & variations

Why I work with AI

More possibilities. Less production friction.

I explore more

I develop different visual territories, formats and variations for every project.

I move with agility

I integrate AI tools to speed up production and refine every proposal.

I take ideas further

I create settings, models and visual proposals that expand the possibilities of traditional production.

Four-image collage: a wooden armchair on a terrace with an olive tree and sea view, a terracotta table lamp, an open photography book showing a model in black and white, and a portrait of a model behind a veil with white lilies

Let's work together

Have a project in mind?

Tell me what you're working on and what you'd like to create.

Tell me about your project

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